Rothman Guide to Modern Advertising

• 2 of 1001 | Do Business From Home Online in 2014
  In 2014 The biggest mega-trend that is not going away soon is more and more people working from home.  As video conferencing, social networking and online technological change continue, it becomes less and less necessary for people to live in close proximity to each other, work in close proximity…interaction is 24 hours constant online… Even […]
• How-to Start a Living E-Book to Manage Reputation and Build an Audience
  As publishing becomes more and more digital and interactively accessible in nature, attention spans, browsing and searching methods, tastes and customs are also changing. More and more of us start our day with our morning cup and a blog, online news video, and/or email to catch up on to begin our days; where the norm was once […]
• 101 | Building Internet Real Estate | The Value in Feeding Google
    Until now, there were basically two ways to be visible online: Pay more than anybody else for every hit, lead, action, click or column-inch for a non-exclusive page populated by your competitors Feed Google (and the other search engines) content If you think that broad geographical or niche targets for organic key word search are […]
• Best B2B Business-in-a-Box ever invented | Commercial |SBA | Micro-Lending | Off-Market Real Estate
  If you are an agent or a broker, a home business or a small business, you will be left in the dust if you do not watch this hidden video (free presentation) about change: We have found the other half of everything we had envisioned at UpLog.org in the beginning, the back-office solution half. The  ”O.M.A.” (Off Market […]
• 2013 How Link Authority Works for SEO Blogging
  Training Video 1 – WordPress Basics TOPICS: Logging In, Resetting Your Password, Formatting Content You will find thousands of conflicting S.E.O. guides for blog posting.  My protege John Kitts, who was my original trainee and who now has had his own UpLog.org ‘clone’ (the original one) since 2006, where he earns a full time living from about 100 clients and […]
• 101 Becoming the largest social network in San Francisco on Facebook is easy – if you know how.
  It all starts with a self-fulfilling prophecy: “The largest social networking groups in San Francisco begin on Linkedin and on Facebook, meetup.com is number one right now but.. Our soon to be largest group is here:  https://www.facebook.com/groups/sanfranciscosocialnetwork/” Thanks to Google search for “san francisco largest social networking groups” for th […]
• 101 | Social Media Optimization for Bricks and Mortar Retail | S.M.O. for Dummies – Failure of Main Stream Media
  In 2001, we had to sell online advertising by giving away free classifieds.  As we placed their free classified ad, we were able, in about 45 minutes, to load enough technical understanding into what we invented and were selling to make a sale. Selling new media technology and methods in old, over-ripe bricks and mortar markets like retail clothing, […]
• 101 | Content Marketing | Blog Aggregates | How and Why They Rank in 2013
  I get the calls all the time: “I know I need to do something with social media, but I do not understand what it is, or how it can help me…” Sheesh!  Where do I start: let me see…. What is the Internet – almost all the computers and people  in the world connected and […]
• Social Media Lead Generation and Conversion Secrets for Photographers and other Professionals
  Ok, you are all setup, you have three or more profiles, Google+, LinkedIn and Facebook; you have your own wordpress blog on your own self-hosted, perfectly optimized website; you are ranking on Google and the others for key words in your posts that you are regularly creating and distributing; blog posts and/or photographs and/or video and other content.  You […]
• 1 Seattle Internet Advertising Consultant | Local News Advertising Agency | B2B – B2C on Facebook – our Facebook Groups go viral
  It all starts with a value statement; a self-fulfilling prophecy; and a local agency: 2013 March Seattle Largest Social Network News and Events from Facebook And a Facebook group with a value statement: “Share, keep it business-worthy and polite, heavily moderated. Conversation is welcome and requested always – add your Friends to the group please […]